Jon Caramanica is no stranger to the state of affairs in the rap world. As the music editor of Vibe magazine, a bi-monthly publication dedicated to rap, hip-hop, and R&B, Mr Caramanica has witnessed the rise of many a young rapper.
In an article published January 17th, 2013, in the New York Times arts and culture section, he turns his attention to Harlem based rapper Rakim Mayers, better known as A$AP Rocky.
The A$AP acronym Rocky adopted stands for; Always Strive and Prosper, Assassinating Snitches and Police, or Acronym Symbolizing any Purpose, depending on who you ask. The ambiguity surrounding his moniker is a reflection of his own pioneering style, from the thinly veiled double-entendres in “Cockiness” to the the Marty Mcfly references in “Back to the Future”.
A$AP prefers “how words sound rather than what they say”. Even so, he exhibits a mastery of language, exemplified in his latest album, “Long.Live.A$AP”. Being his first major label release, A$AP has made the leap from releasing obscure mix tapes online to becoming one of the most promising young rappers in the game.